How to clean email lists

A clean email list is important to ensure:

• Only opted-in emails are used.
• The right emails are sent to the right users.
• Each email address is only emailed once per campaign.

A clean email list ensures that your email campaigns comply with the law and your emails are not marked as spam.

Creating clean email lists typically involves:

• Merging multiple email lists (often with different column names and ordering).
• Filtering out emails that are not appropriate for the campaign (e.g. not opted-in for email).
• Verifying that emails are valid (e.g. well formed and not empty).
• Removing emails in a scrub list (e.g. due to unsubscribes).
• Removing duplicate emails.

See the video above for a quick demonstration of how Easy Data Transform can be used as a powerful and versatile email list cleaner app.

Once you have created your email cleaning workflow, you can use it again and again to clean up email lists in bulk.

As well as cleaning email lists, Easy Data Transform can help with cleaning, transforming and analysing many other types of data. All without coding. Download the free trial and try it yourself.